Chris Nelson

Creative / Design / Strategy

News.Nike.com is Nike's official corporate blog. I oversee the design of the site, published stories and also manage the ongoing development of the platform itelf — taking into account SEO, responsive layouts, social sharing and backend workflows.

Launched in 2011, we’ve published 7,500 stories and counting. The site sees over 16 million users a year and averages over 7 million pageviews per month. The definitive source for product and company information, Nike News is an indispensible digital tool for Nike’s Global Communications team as well as an integral part of Nike’s online marketing ecosystem.

View Project